What is Brevo And How Does it Function?
Are you thinking of fidelizing your company’s clients and acquiring new ones through the launch of an email campaign, but not knowing how to navigate the marketing relazionale instruments? Do you want to know more about trying out Brevo? Brevo is a marketing relazionale solution that allows you to create, program, and manage email forwarding campaigns with ease using its intuitive visual editor. It offers a free plan that can be used without any restrictions or additional costs, as well as advanced features like transactional email forwarding, SMS forwarding, and marketing automation scenarios for automatic email sending based on specific events.
Another Important Point: Brevo Respects Clients’ Privacy
It’s worth noting that Brevo is designed to respect clients’ privacy, adhering to Italian language standards and the GDPR (General Data Protection Regulation) of the European Union. Therefore, you can feel confident in using this service without worrying about compromising your clients’ data.
Brevo Pricing Plans: What Are The Options?
Before diving into how Brevo works, let’s take a look at its pricing plans. Here are the different options available:
- Free Plan: This is the basic plan that allows you to forward up to 300 emails per day (9,000 per month) and has no limits on contacts.
- Lite Plan: This plan costs €19/month for up to 20,000 email forwards per month without daily limits. It includes all the free plan features plus additional advanced functions like transactional email forwarding, SMS sending, and marketing automation scenarios.
- Premium Plan: This is a personalized plan that starts at €49/month for up to 20,000 email forwards per month without daily limits. It includes all the features of the Lite plan, plus more advanced options like Facebook Ads, landing pages, fine-user access, and advanced reporting with geolocation.
- Company Plan: This is a dedicated plan designed specifically for companies that require a customized solution tailored to their needs. It includes features like volume email customization, prioritized forwarding, up to 20 landing pages, and access for up to 10 users.
How to Enroll in Brevo
To get started with Brevo, you need to enroll by visiting its official website and completing the registration form. This involves providing basic information about your company, such as name and email address, as well as creating a password.
Creating Your First Campaign on Brevo
Once you’ve completed the enrollment process, you can create your first campaign using Brevo’s intuitive interface. Here are the steps to follow:
- Log in: Access your dashboard using the email address and password created during the registration process.
- Select The Campaign Tab: Choose the “Campaign” tab from the top menu bar of your dashboard.
- Create a New Campaign: Click on the “Create a new campaign” button located at the right side of your screen.
How to Use Brevo
Now that you’ve created your first campaign, let’s see how Brevo can be used:
- Sending Emails: To send emails using Brevo, click on the “Send email” button. You can choose from a list of pre-defined templates or create your own custom template.
- Managing Contacts: Brevo allows you to manage your contacts by adding, deleting, and modifying them as needed. You can also export your contact list in CSV format.
- Tracking Campaign Performance: You can track the performance of each campaign using Brevo’s reporting tools.
Marketing Automation With Brevo
Brevo offers a marketing automation feature that allows you to create custom scenarios for sending emails and SMS messages based on specific events. This means you can automate your email campaigns and save time and resources.
Step 1: Understand The Basics of Brevo
Brevo is a marketing relazionale solution designed to help businesses send emails and SMS messages efficiently while respecting clients’ privacy.
Step 2: Choose The Right Pricing Plan For Your Business Needs
Brevo offers various pricing plans, including free, lite, premium, and company plans. Select the one that best fits your business requirements.
Step 3: Enroll in Brevo by Registering on Their Official Website
To start using Brevo, register on their official website and complete the enrollment process. This involves providing basic information about your company and creating a password.
Step 4: Create Your First Campaign Using Brevo’s Intuitive Interface
Once you’ve enrolled, access your dashboard and create your first campaign by selecting the “Campaign” tab, clicking “Create a new campaign,” and filling out the required details.
Step 5: Utilize Brevo’s Features to Manage Contacts, Track Campaign Performance, And Send Emails
Use Brevo’s features to manage contacts, track campaign performance, and send emails efficiently. You can also export your contact list in CSV format for further analysis.
What Can I Do With The Free Plan?
With the free plan, you can forward up to 300 emails per day (9,000 per month) without any restrictions or limits on contacts.
How Does Brevo Protect Clients’ Privacy?
Brevo respects clients’ privacy by adhering to Italian language standards and the GDPR of the European Union.
